Skip to main content
All workWebLogic

/ On this page

  • Overview
  • Visual
  • The project
  • Teardown
  • Timeline
  • Metrics
  • More work
/ Concept · Local Service· Concept rebuild· 2024

Service Business Website

A conversion-focused website for service businesses that need leads fast.

WebsiteBookingLead CaptureLocal Business

Service Business Website

Concept Rebuild

/ Summary

The project.

Concept rebuild of a contractor / local-service site: online booking, structured lead capture, fast mobile experience, and clearer pricing.

Concept rebuild to demonstrate WebLogic's small-business stack. Replaces a slow template-driven site with a Next.js build: online booking via Cal.com, structured lead capture wired to email + CRM, mobile-first layout, image pipeline, and clean service pages with transparent pricing.

Services delivered

  • Website design
  • Booking flow
  • Lead capture
  • SEO

/ The teardown

What was broken. What we changed.

What was broken

  • Old template-driven site loading in 4+ seconds
  • Booking required calling — no online flow
  • Mobile menu broke; pricing was hidden three clicks deep

What we changed

  • Mobile-first Next.js rebuild with optimized image pipeline
  • Online booking via Cal.com wired to email automation
  • Transparent pricing surfaced on the hero + service pages

Before

4.1s LCP · phone-only booking · hidden pricing

After

0.9s LCP · self-serve booking · transparent pricing

/ How it shipped

The build, phase by phase.

  1. Audit

    Day 1–3

    Baseline Lighthouse, mobile session recording, call-tracking analysis on existing site.

  2. Information architecture

    Week 1

    Service hierarchy, location pages, lead-magnet placement, structured pricing.

  3. Design + content

    Week 2

    Mobile-first wireframes, copy rewrite, hero photography pipeline.

  4. Build

    Week 2–3

    Next.js implementation, Cal.com booking, lead-capture server actions, image optimization.

  5. Launch + measure

    Week 3

    DNS cutover, analytics + heatmap install, two-week post-launch tune.

/ Metrics

What it produced.

  • −68%

    LCP improvement

  • −42%

    Mobile bounce

  • +180% (demo)

    Booking conversion

  • 98

    Lighthouse

/ Stack

What it's built on.

  • Next.js 15
  • Cal.com
  • Sanity
  • Resend
  • Vercel

/ More builds

Selected builds

  • Internal Build

    Client Portal Dashboard

    WebLogic-built client portal: authentication, project tracking, file uploads, invoice status, and an admin panel — all in one Next.js + Supabase build.

  • Internal Build

    Checkout Flow

    Internal demo of WebLogic's custom Stripe flow: deposit collection, milestone billing, automated invoice generation, and customer dashboard.

  • Concept Rebuild

    Restaurant Rebuild

    Concept rebuild: improved menu visibility, mobile ordering flow, reservation completion, and clean photography pipeline.

Want to build something like this?

Book the free 24-hour audit. We'll send a written plan + fixed quote.

Back to all work

© 2026 WebLogic Studio. All rights reserved.

Built remotely · United States